Social Media Management 101: Just What Does a Social Media Manager Do?
Whoa there, internet, slow your scroll because we need to clear something up about social media management. It seems like everyone and their grandma thinks they're an expert these days, but let's get real here, what exactly does a social media manager do?
Buckle up, buttercup, because I'm about to give you the lowdown on what social media management is all about. And trust me, I've seen it all in this rapidly growing industry.
At its core, social media management is all about strategy, analytics, content creation, workflow management, and engagement. Yes, all of those things.
So, let me break it down for you. Here's what I do as a Social Media Manager:
SOCIAL STRATEGY + ANALYTICS
Setting goals: we establish what your brand wants to achieve through social media
Selecting content pillars or topics: we determine what kind of content will best represent your brand
Monitoring performance: we keep a close eye on how your content is performing and adjust strategies accordingly
CONTENT CREATION
Graphic design: creating eye-catching, on-brand graphics that will grab your audience's attention
Reels + video editing: creating short-form video content that will keep your audience engaged
Copywriting: crafting captions that are engaging, witty, and on-brand
WORKFLOW MANAGEMENT
Creating a content calendar: we map out a plan for what content will be posted when
Scheduling and publishing the content: we take care of getting the content out into the world, so you don't have to
ENGAGEMENT + MANAGEMENT
Responding to comments: we make sure to respond to any comments on your posts in a timely manner
Answering DMs: we keep an eye on your direct messages and respond to any inquiries
Engaging with other accounts: we make sure to interact with other accounts in your industry to build relationships - after all, it's social media
So, there you have it, a sneak peek into the world of social media management. If you're curious about how a social media manager can help you increase your brand's awareness and rock your socials, let's chat. I promise it'll be a wild ride 🚀.