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Social Media Management 101: Just What Does a Social Media Manager Do?

Whoa there, internet, slow your scroll because we need to clear something up about social media management. It seems like everyone and their grandma thinks they're an expert these days, but let's get real here, what exactly does a social media manager do?

Social Media Manager posting on Instagram.
Social Media Managers do more than post on Social Media!

Buckle up, buttercup, because I'm about to give you the lowdown on what social media management is all about. And trust me, I've seen it all in this rapidly growing industry.

At its core, social media management is all about strategy, analytics, content creation, workflow management, and engagement. Yes, all of those things.

So, let me break it down for you. Here's what I do as a Social Media Manager:


  • Setting goals: we establish what your brand wants to achieve through social media

  • Selecting content pillars or topics: we determine what kind of content will best represent your brand

  • Monitoring performance: we keep a close eye on how your content is performing and adjust strategies accordingly


  • Graphic design: creating eye-catching, on-brand graphics that will grab your audience's attention

  • Reels + video editing: creating short-form video content that will keep your audience engaged

  • Copywriting: crafting captions that are engaging, witty, and on-brand


  • Creating a content calendar: we map out a plan for what content will be posted when

  • Scheduling and publishing the content: we take care of getting the content out into the world, so you don't have to


  • Responding to comments: we make sure to respond to any comments on your posts in a timely manner

  • Answering DMs: we keep an eye on your direct messages and respond to any inquiries

  • Engaging with other accounts: we make sure to interact with other accounts in your industry to build relationships - after all, it's social media

So, there you have it, a sneak peek into the world of social media management. If you're curious about how a social media manager can help you increase your brand's awareness and rock your socials, let's chat. I promise it'll be a wild ride 🚀.

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