You've probably heard the terms 'Branding' and 'Logo Design' thrown around like confetti at a wedding. And, like confetti at a wedding, it can be hard to know what's what and where to start cleaning up the mess. But fear not my friends, I'm here to help you clarify the differences.
First off, let's define our terms. According to the wise sages of the internet, a Brand is "the perceived emotional corporate image as a whole." On the other hand, a Logo is "a mark or icon that identifies a business in its simplest form."
So, what does that all mean?
Think of it like a cake. The Logo is the cherry on top, while Branding is the cake itself, the frosting, the decorations, and everything else that goes into making a cake a cake.
Your Brand is how people perceive your company. It's the reputation you've built and the feelings people have about your business. This is something that's built over time through your interactions with customers, the quality of your products or services, and the experiences people have with your company.
On the other hand, Logo Design is just one aspect of your Brand Identity. It's a visual representation of your brand that's meant to be memorable and easily recognizable. But it's not the only aspect of your brand identity. Your Brand Identity also includes the following:
The colours you use.
The typography you choose.
Even the tone of voice you use in your communications.
We know Branding and Logo Design are often used interchangeably, but they are absolutely not the same thing. Logo Design is just one small piece of the Branding puzzle.
So, why does all of this matter?
Well, having a strong Brand Strategy and Identity is essential for trust and credibility building with your customers. It makes you stand out from the competition and gives you a competitive advantage. And, of course, it helps people easily recognize your company and what you offer.
I repeat: Branding and Logo Design are not the same things.
While Logo Design is an essential aspect of your brand identity, Branding is a much larger and more complex concept that encompasses all aspects of your company's image and reputation.
So, the next time someone tries to sell you on a Logo as a solution to all your business problems, or tells you that you need a Logo and nothing more, just smile and nod.
And then, go find someone who understands the difference between Branding and Logo Design. I promise you that the investment in building your Brand and not just having a singular image to rely on is so worth it.
Building your brand will take time and effort. Still, it is essential to distinguish yourself in your market and to create longevity in your business.
For help in building or refreshing your Brand, contact us.